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Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

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Selling often evokes discomfort due to the pressure of reciting features and benefits, leading to negative associations. Many individuals feel uneasy about the sales process, stemming from a lack of proper training and past experiences of being sold to. The book addresses these feelings and aims to transform the perception of selling into a more positive experience, helping readers develop a more authentic and comfortable approach to sales.

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Demand-Side Sales 101, Bob Moesta, Greg Engle

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2020
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(Hardcover)
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4.3
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300 Ratings

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