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- 382 pages
- 14 hours of reading
More about the book
This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.
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A framework for marketing management, Philip Kotler
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Released
- 2001
- Format
- Paperback
- Pages
- 382
- ISBN10
- 0130185256
- ISBN13
- 9780130185259
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales, Leadership
- Rating
- 3.4 out of 5
- Description
- This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.