Parameters
- 382 pages
- 14 hours of reading
More about the book
This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.
Book purchase
A framework for marketing management, Philip Kotler
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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