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This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.
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A framework for marketing management, Philip Kotler
- Language
- Released
- 2001
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- Title
- A framework for marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Publisher
- 2001
- ISBN10
- 0130185256
- ISBN13
- 9780130185259
- Category
- Marketing and PR, Book sale
- Description
- This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.