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- 360 pages
- 13 hours of reading
More about the book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice Hall
- Released
- 2007
- Format
- Paperback
- Pages
- 360
- ISBN10
- 0131452584
- ISBN13
- 9780131452589
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales, Leadership
- Rating
- 3.4 out of 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.