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- 150 pages
- 6 hours of reading
More about the book
Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
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Everything You Need to Know about Marketing, Patrick Forsyth
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Patrick Forsyth
- Publisher
- Kogan Page
- Released
- 1990
- Format
- Paperback
- Pages
- 150
- ISBN10
- 1850919453
- ISBN13
- 9781850919452
- Series
- Description
- Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.