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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
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Marketing Plans, Malcolm McDonald
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Plans
- Language
- English
- Authors
- Malcolm McDonald
- Publisher
- John Wiley & Sons Inc
- Released
- 2012
- Format
- Paperback
- ISBN10
- 1119943132
- ISBN13
- 9781119943136
- Category
- Business and Economics
- Description
- An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.