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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
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Using Behavioral Science in Marketing, Nancy Harhut
- Language
- Released
- 2022
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- (Paperback)
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- Language
- English
- Authors
- Nancy Harhut
- Publisher
- Kogan Page Ltd
- Released
- 2022
- Format
- Paperback
- Pages
- 256
- ISBN10
- 1398606480
- ISBN13
- 9781398606487
- Series
- Rating
- 4.35 out of 5
- Description
- Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.