The book is currently out of stock
Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
Authors
Book rating
More about the book
Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.
Book purchase
Using Behavioral Science in Marketing, Nancy Harhut
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Subtitle
- Drive Customer Action and Loyalty by Prompting Instinctive Responses
- Language
- English
- Authors
- Nancy Harhut
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 288
- ISBN13
- 9781398606685
- Series
- Rating
- 4.35 out of 5
- Description
- Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.