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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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This comprehensive guide focuses on developing essential marketing skills, offering a step-by-step approach to researching and crafting effective marketing plans. It covers the execution of marketing audits and provides strategies for setting cost-effective budgets, making it a valuable resource for anyone looking to enhance their marketing expertise.
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How to Write a Marketing Plan, John Westwood
- Language
- Released
- 2025
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- (Hardcover)
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- Subtitle
- Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
- Language
- English
- Authors
- John Westwood
- Publisher
- Kogan Page Ltd
- Released
- 2025
- Format
- Hardcover
- Pages
- 184
- ISBN13
- 9781398619869
- Series
- Rating
- 3.3 out of 5
- Description
- This comprehensive guide focuses on developing essential marketing skills, offering a step-by-step approach to researching and crafting effective marketing plans. It covers the execution of marketing audits and provides strategies for setting cost-effective budgets, making it a valuable resource for anyone looking to enhance their marketing expertise.