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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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This comprehensive guide focuses on developing essential marketing skills, emphasizing the process of researching and writing effective marketing plans. It offers step-by-step instructions for conducting marketing audits and creating cost-effective budgets, making it an invaluable resource for anyone looking to enhance their marketing expertise.
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How to Write a Marketing Plan, John Westwood
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- 2022
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- (Hardcover)
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