More about the book
A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
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Creating Success: How to Write a Marketing Plan, John Westwood
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Third Edition
- Language
- English
- Authors
- John Westwood
- Publisher
- Kogan Page
- Released
- 2006
- Format
- Paperback
- Pages
- 129
- ISBN10
- 0749445548
- ISBN13
- 9780749445546
- Series
- Rating
- 3.3 out of 5
- Description
- A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.