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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
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Seven Experiments That Could Change the World, Rupert Sheldrake
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Rupert Sheldrake
- Publisher
- Inner Traditions Bear and Company
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Series
- Original title
- Seven experiments that could change the world
- Rating
- 3.7 out of 5
- Description
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.