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- 428 pages
- 15 hours of reading
More about the book
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Book purchase
Consumer behaviour in tourism, John Swarbrooke, Susan Horner
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- John Swarbrooke, Susan Horner
- Publisher
- Butterworth-Heinemann
- Released
- 2008
- Format
- Hardcover
- Pages
- 428
- ISBN10
- 0750667354
- ISBN13
- 9780750667357
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Science & Math, Environmental Themes, Ecology
- Rating
- 3.5 out of 5
- Description
- Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.