Exploring corporate strategy
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Language
- Released
- 2008
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- Title
- Exploring corporate strategy
- Language
- English
- Authors
- Gerry Johnson, Kevan Scholes, Richard Whittington
- Publisher
- FT Prentice Hall
- Released
- 2008
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Category
- Business and Economics
- Description
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.