Parameters
- 387 pages
- 14 hours of reading
More about the book
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Book purchase
Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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