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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
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Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Cultural Strategy
- Subtitle
- Using innovative ideologies to build breakthrough brands
- Language
- English
- Authors
- Douglas B. Holt, Douglas Cameron
- Publisher
- Oxford University Press
- Released
- 2010
- Format
- Hardcover
- Pages
- 387
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Marketing & Sales, Culture and Society
- Rating
- 4.1 out of 5
- Description
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.