Cultural strategy: Using innovative ideologies to build breakthrough brands
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Cultural strategy: Using innovative ideologies to build breakthrough brands, Douglas B. Holt, Douglas Cameron
- Language
- Released
- 2010
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- Title
- Cultural strategy: Using innovative ideologies to build breakthrough brands
- Language
- English
- Authors
- Douglas B. Holt, Douglas Cameron
- Publisher
- Oxford University Press
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Category
- Business and Economics, Design