Sold out
Parameters
- 255 pages
- 9 hours of reading
More about the book
This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.
Book purchase
Why We Buy, Paco Underhill
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Why We Buy
- Subtitle
- The Science of Shopping
- Language
- English
- Authors
- Paco Underhill
- Publisher
- Texere Publishing
- Released
- 2001
- Format
- Paperback
- Pages
- 255
- ISBN10
- 158799044X
- ISBN13
- 9781587990441
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Science, Economics, Sociology
- Original title
- Why We Buy: The Science of Shopping
- Rating
- 3.9 out of 5
- Description
- This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.