Sold out
More about the book
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit
Book purchase
Co-opetition, Adam Brandenburger
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Co-opetition
- Language
- English
- Authors
- Adam Brandenburger
- Publisher
- Doubleday
- Released
- 1996
- Format
- Hardcover
- ISBN10
- 0385479492
- ISBN13
- 9780385479493
- Series
- Tags
- Non-Fiction, Business, Business & Management, Science, Management & HR, Leadership, Scientific Theories
- Original title
- Coopetition
- Rating
- 4 out of 5
- Description
- When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit