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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
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Competition Demystified, Bruce C. N. Greenwald, Judd Kahn
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Bruce C. N. Greenwald, Judd Kahn
- Publisher
- Portfolio
- Released
- 2007
- Format
- Paperback
- Pages
- 416
- ISBN10
- 1591841801
- ISBN13
- 9781591841807
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Finance, Entrepreneurship
- Rating
- 4.3 out of 5
- Description
- Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.