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Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
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Product Policy and Brand Management, A.K Chitale, Ravi Gupta
- Language
- Released
- 2020
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- (Paperback)
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- Title
- Product Policy and Brand Management
- Language
- English
- Authors
- A.K Chitale, Ravi Gupta
- Publisher
- PHI Learning
- Released
- 2020
- Format
- Paperback
- ISBN10
- 9389347505
- ISBN13
- 9789389347500
- Category
- Business and Economics
- Description
- Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.