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Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
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Product Policy and Brand Management, A.K Chitale, Ravi Gupta
- Language
- Released
- 2020
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- (Paperback)
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