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Crystallizing Public Opinion

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Edward L. Bernays

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Pages: 174 pages
Reading time: 7 hours

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Focusing on the creation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to shape societal attitudes over the last hundred years. It explores the techniques and strategies used to influence perceptions, making it a crucial text for understanding the dynamics of communication and persuasion in modern society.

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Crystallizing Public Opinion, Edward L. Bernays

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Released: 2017
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Title: Crystallizing Public Opinion
Language: English
Authors: Edward L. Bernays
Publisher: www.snowballpublishing.com
Released: 2017
Format: Paperback
Pages: 174
ISBN13: 9781684113040
Tags: Non-Fiction, Social sciences, Business and Economics, Political Science & Politics, Philosophy, Psychology, Classics, Politics, Business & Trading, Sociology
Rating: 5 out of 5
Description: Focusing on the creation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to shape societal attitudes over the last hundred years. It explores the techniques and strategies used to influence perceptions, making it a crucial text for understanding the dynamics of communication and persuasion in modern society.