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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.
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Confessions of an advertising man, David Ogilvy
- Language
- Released
- 1988
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- David Ogilvy
- Released
- 1988
- Format
- Paperback
- ISBN10
- 0689708009
- ISBN13
- 9780689708008
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, True Stories, Business, Biographies, Self-Help, Psychological Topics, Autobiographies & Memoirs, Design, Entrepreneurship, Writing, Marketing and PR, Bestsellers, Advertising and Promotion
- First published
- 1963
- Original title
- Confessions of an advertising man
- Rating
- 4 out of 5
- Description
- David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.