Sold out
More about the book
This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
Book purchase
Retail Marketing, Peter J. McGoldrick
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.