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- 752 pages
- 27 hours of reading
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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
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Marketing, William Rudelius, Roger A. Kerin
- Language
- Released
- 1989
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- Title
- Marketing
- Language
- English
- Authors
- William Rudelius, Roger A. Kerin
- Released
- 1989
- Pages
- 752
- ISBN10
- 0256076138
- ISBN13
- 9780256076134
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 3.05 out of 5
- Description
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.