Parameters
- 791 pages
- 28 hours of reading
More about the book
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
Book purchase
Marketing, Eric N. Berkowitz, William Rudelius, Roger A. Kerin
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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