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The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.

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Marketing, Eric N. Berkowitz, William Rudelius, Roger A. Kerin

Language
Released
1989
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(Hardcover)
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32 Ratings

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Language
English
Publisher
Irwin
Released
1989
Format
Hardcover
Pages
791
ISBN10
0256075131
ISBN13
9780256075137
Series
Rating
3.05 out of 5
Description
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.