More about the book
This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.
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Market-Based Management, Roger J. Best
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Strategies for growing customer value and profitability
- Language
- English
- Authors
- Roger J. Best
- Publisher
- Prentice Hall
- Released
- 2004
- Format
- Paperback
- Pages
- 432
- ISBN10
- 013008218x
- ISBN13
- 9780130082183
- Series
- Rating
- 3.7 out of 5
- Description
- This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes "beyond" marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.