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- 320 pages
- 12 hours of reading
More about the book
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
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Designing Brand Identity, Alina Wheeler
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Alina Wheeler
- Publisher
- Wiley
- Released
- 2009
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0470401427
- ISBN13
- 9780470401422
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Art, References & Manuals, Design, Marketing & Sales, Entrepreneurship
- Rating
- 4.15 out of 5
- Description
- Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts