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Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
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Marketing. An introduction, Gary Armstrong, Philip Kotler
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing. An introduction
- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Pearson Prentice Hall
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0131865919
- ISBN13
- 9780131865914
- Category
- Marketing and PR, Business and Economics
- Description
- Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.