Marketing. An Introduction
Authors
Parameters
Categories
More about the book
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Book purchase
Marketing. An Introduction, Philip Kotler, Gary Armstrong
- Language
- Released
- 2009
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing. An Introduction
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson Education
- Released
- 2009
- Format
- Paperback
- ISBN10
- 0135153107
- ISBN13
- 9780135153109
- Category
- Business and Economics
- Description
- This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.