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- 656 pages
- 23 hours of reading
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This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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Marketing. An Introduction, Philip Kotler, Gary Armstrong
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson Education
- Released
- 2009
- Format
- Paperback
- Pages
- 656
- ISBN10
- 0135153107
- ISBN13
- 9780135153109
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.