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- 640 pages
- 23 hours of reading
More about the book
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Book purchase
Marketing. An Introduction, Gary Armstrong, Philip Kotler, Ross Brennan
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Gary Armstrong, Philip Kotler, Ross Brennan
- Publisher
- Pearson
- Released
- 2012
- Format
- Paperback
- Pages
- 640
- ISBN10
- 0273762605
- ISBN13
- 9780273762607
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.