Advertising and Promotion
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This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
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Advertising and Promotion, George Edward Belch, Michael A. Belch
- Language
- Released
- 2009
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- Title
- Advertising and Promotion
- Language
- English
- Authors
- George Edward Belch, Michael A. Belch
- Publisher
- McGraw-Hill Irwin
- Released
- 2009
- Format
- Paperback
- ISBN10
- 0071284400
- ISBN13
- 9780071284400
- Category
- Marketing and PR
- Description
- This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.