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- 838 pages
- 30 hours of reading
More about the book
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
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Advertising and Promotion, George Belch, Michael Belch
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- George Belch, Michael Belch
- Publisher
- McGraw-Hill Irwin
- Released
- 2009
- Format
- Paperback
- Pages
- 838
- ISBN10
- 0071284400
- ISBN13
- 9780071284400
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 3.85 out of 5
- Description
- This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.