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- 820 pages
- 29 hours of reading
More about the book
Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
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Advertising and Promotion, George Belch, Michael Belch
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- An Integrated Marketing Communications Perspective
- Language
- English
- Authors
- George Belch, Michael Belch
- Publisher
- Irwin Professional Publishing
- Released
- 2007
- Format
- Paperback
- Pages
- 820
- ISBN10
- 0071105891
- ISBN13
- 9780071105897
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 3.85 out of 5
- Description
- Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.