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- 523 pages
- 19 hours of reading
More about the book
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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For God, Country, and Coca-Cola, Mark Pendergrast
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Mark Pendergrast
- Publisher
- Perseus Books
- Released
- 2013
- Format
- Paperback
- Pages
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Series
- Tags
- Non-Fiction, Historical Themes, History, Business, Business & Management, Economics, Food, Food and Drink, Microhistory
- Rating
- 4.15 out of 5
- Description
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.