The sense of style. The thinking person's guide to writing in the 21st century

What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world. 'Witty, direct and idiosyncratic . . . often laugh-out-loud funny . . . refreshingly uncensorious . . . It helps enormously that he is such a beautiful stylist himself.' Paula Byrne, The Times 'Wonderful . . . No true lover of this chaotic, unregulated, magnificently vital language could fail to thrill.' Christopher Hart, Sunday Times 'Brainy, funny . . . a comedy of linguistic bad manners.' Peter Conrad, Guardian 'Outstanding . . . the one book I can unreservedly recommend as a guide on how to write well . . . unique as well as brilliant.' Oliver Kamm, The Times