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Parameters
- 621 pages
- 22 hours of reading
More about the book
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Book purchase
Promotional Strategy, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €7.99
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- Title
- Promotional Strategy
- Language
- English
- Publisher
- Irwin
- Released
- 1987
- Format
- Paperback
- Pages
- 621
- ISBN10
- 0256036438
- ISBN13
- 9780256036435
- Series
- Description
- This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.