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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
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Branded Entertainment, Jean-Marc Lehu
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
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- Title
- Branded Entertainment
- Language
- English
- Authors
- Jean-Marc Lehu
- Publisher
- Kogan Page Publishers
- Released
- 2007
- Format
- Hardcover with dust jacket
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Category
- Business and Economics
- Description
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.