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Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
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Brand Failures, Matt Haig
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Failures
- Language
- English
- Authors
- Matt Haig
- Publisher
- Kogan Page Ltd
- Released
- 2011
- Format
- Paperback
- ISBN10
- 074946299X
- ISBN13
- 9780749462994
- Category
- Business and Economics
- Description
- Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.