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- 448 pages
- 16 hours of reading
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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
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Principles of services marketing, Adrian Palmer
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Adrian Palmer
- Publisher
- McGraw-Hill
- Released
- 2005
- Format
- Paperback
- Pages
- 448
- ISBN10
- 0077107942
- ISBN13
- 9780077107949
- Series
- Rating
- 4.4 out of 5
- Description
- Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.