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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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Marketing 4e, Evans Berman
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing 4e
- Language
- English
- Authors
- Evans Berman
- Publisher
- Macmillan
- Released
- 1990
- Format
- Hardcover
- ISBN10
- 0023344016
- ISBN13
- 9780023344015
- Series
- Description
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.