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Parameters
- 159 pages
- 6 hours of reading
More about the book
Nir Eyal explains a four-step process called the "Hook Model" which has made many products successful by subtly encouraging customer behaviour.
Book purchase
Hooked, Nirl Eyal, Ryan Hoover
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Hooked
- Subtitle
- How to Build Habit-Forming Products
- Language
- English
- Authors
- Nirl Eyal, Ryan Hoover
- Released
- 2014
- Format
- Paperback
- Pages
- 159
- ISBN10
- 1494277530
- ISBN13
- 9781494277536
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Technology & Engineering, Self-Help, Psychological Topics, Technology, Design, Entrepreneurship
- Rating
- 4.1 out of 5
- Description
- Nir Eyal explains a four-step process called the "Hook Model" which has made many products successful by subtly encouraging customer behaviour.