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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
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Sport Sponsorship Insights, Norm O'Reilly, Gashaw Abeza, Mark Harrison
- Language
- Released
- 2023
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- (Paperback)
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- Language
- English
- Authors
- Norm O'Reilly, Gashaw Abeza, Mark Harrison
- Publisher
- Taylor & Francis Ltd
- Released
- 2023
- Format
- Paperback
- Pages
- 150
- ISBN10
- 0367723956
- ISBN13
- 9780367723958
- Series
- Description
- Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.