The book is currently out of stock
More about the book
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Book purchase
Stadia Naming Rights in Sport, Leah Gillooly, Terry Eddy, Dominic Medway
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.