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- 416 pages
- 15 hours of reading
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Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.
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Business-To-Business Marketing, Raymond Mcdowell, Louise Canning, Ross Brennan
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Raymond Mcdowell, Louise Canning, Ross Brennan
- Released
- 2020
- Format
- Hardcover
- Pages
- 416
- ISBN13
- 9781526494405
- Series
- Description
- Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.