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This comprehensive textbook offers insights from global sales professionals and case studies from major companies like Amazon and IBM. It explores the art and science of selling in a digital age, emphasizing storytelling, analytics, and automation. It also covers essential sales management skills and includes online resources for instructors.
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Selling & Sales Management, Lisa Spiller
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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