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- 392 pages
- 14 hours of reading
More about the book
This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.
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Applied Marketing Analytics Using R, Raoul V. Kübler, Gokhan Yildirim
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Raoul V. Kübler, Gokhan Yildirim
- Released
- 2023
- Format
- Hardcover
- Pages
- 392
- ISBN13
- 9781529768732
- Series
- Description
- This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.