Sold out
More about the book
This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
Book purchase
Global Marketing, Johny K. Johansson
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
Payment methods
We’re missing your review here.
- Title
- Global Marketing
- Language
- English
- Authors
- Johny K. Johansson
- Publisher
- Irwin Professional Publishing
- Released
- 2000
- Format
- Paperback
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Series
- Rating
- 5 out of 5
- Description
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.