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This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
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Global Marketing, Johny K. Johansson
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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