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- 1264 pages
- 45 hours of reading
More about the book
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.
Book purchase
Principles of Marketing. Enhanced Media Edition, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Publisher
- FT/Prentice Hall
- Released
- 2006
- Format
- Paperback
- Pages
- 1264
- ISBN10
- 0273695592
- ISBN13
- 9780273695592
- Series
- Rating
- 3.25 out of 5
- Description
- This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness.