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- 232 pages
- 9 hours of reading
More about the book
Focusing on the concept of rationalization, this influential work explores how fast food restaurants exemplify modern societal trends. It connects sociological theory to everyday experiences in a globalized context, making complex ideas accessible and relevant to students. Ritzer's analysis highlights the pervasive impact of McDonaldization on contemporary life, establishing a critical framework for understanding social dynamics in the modern world.
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The McDonaldization of Society, George Ritzer
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Into the Digital Age
- Language
- English
- Authors
- George Ritzer
- Publisher
- SAGE Publications Inc
- Released
- 2021
- Format
- Paperback
- Pages
- 232
- ISBN13
- 9781544398013
- Series
- Tags
- Non-Fiction, Social Sciences, Self-Help, Psychological Topics, Philosophical Topics, Politics, USA, Sociology, Society, Culture and Society, Anthropology, Entrepreneurship, Everyday Life, Criticism, Globalization, Cultural Anthropology, Global Issues, Consumer Society
- First published
- 1996
- Original title
- Mcdonaldization of society
- Rating
- 3.85 out of 5
- Description
- Focusing on the concept of rationalization, this influential work explores how fast food restaurants exemplify modern societal trends. It connects sociological theory to everyday experiences in a globalized context, making complex ideas accessible and relevant to students. Ritzer's analysis highlights the pervasive impact of McDonaldization on contemporary life, establishing a critical framework for understanding social dynamics in the modern world.