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More about the book
"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Book purchase
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €46.75
Payment methods
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