Brand asset management
Authors
Parameters
Categories
More about the book
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Publication
Book purchase
Brand asset management, Scott M. Davis, David A. Aaker
- Language
- Released
- 2002
We’ll notify you via email once we track it down.
Payment methods
- Title
- Brand asset management
- Language
- English
- Authors
- Scott M. Davis, David A. Aaker
- Publisher
- Jossey-Bass
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0787963941
- ISBN13
- 9780787963941
- Category
- Business and Economics
- Description
- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University