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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the chasm, Geoffrey Moore
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- Released
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- (Hardcover with dust jacket)
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- Title
- Crossing the chasm
- Language
- English
- Authors
- Geoffrey Moore
- Publisher
- Harper Business
- Format
- Hardcover with dust jacket
- Category
- Business and Economics
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.